Loughborough, England
Loughborough-on-Roundabout
"Home of Champions and Bellends"
Official Coat of Arms
A shield bearing a stylised bell (nod to the town's historic bell-founding industry) rampant over a roundabout sign, flanked by two exhausted Loughborough University athletes mid-sprint, with the motto banner reading 'Semper In Circulum' (Always Going In Circles).
TripAdvisor Review
★★★☆☆ 3/5
"Visited for the university and stayed for the utterly bewildering road system. The Bellends roundabout art installation is genuinely funny once you stop being furious about missing your turning three times. Town centre is fine, Charnwood Museum is a nice surprise, but everything shuts by 6pm like it's still 1987. Great if you like Olympic athletes jogging past you at 6am, less great if you want a decent night out."— BarryFromBirstall_82
Property Listing
Nestled in the vibrant heart of Charnwood, this thriving market town offers unparalleled access to a world-class university, a bustling market square, and no fewer than four roundabouts you'll learn to love (or fear). Perfect for young professionals, students, and anyone who dreams of living within earshot of the largest bell in the country.
Twinned With
Cortina d'Ampezzo — Both are internationally famous purely because of the sporting champions who trained there, despite neither town having much else going on.
Supporting Evidence
Loughborough's Taylor's Bell Foundry, founded in the 1700s, cast the largest bell in Britain, and the town's Carillon Tower still plays it to remind everyone who's boss of bell-related achievement.